By Redebt IP Limited May 2023

Redebt is a technology company, and as such its success is predicated on a culture of continuous innovation and creativity.  In the world of innovation, no man is an island, which is the reason why Redebt’s innovation strategy is underpinned by collaboration.  Collaboration is the action of working with someone to produce something.  It is the ability to pull together resources in a focussed way in order to achieve a particular outcome.  Commentators argue that it goes beyond merely an assembly of resources, rather it is a specialised working together, going deeper in the interaction.

Studies show that businesses which collaborate are more successful, based on KPI’s such as service delivery, client care, career development for employees, financial benefit etc. Yet, achieving a collaborative approach for any business, let alone a startup like Redebt, is no mean feat.  This is due to a number of reasons including lack of trust, building relationships takes time, inefficiency, poor mindsets etc.   This means that corporate culture and its influence on behaviour has significant implications for collaboration.

The Redebt insolvency claims platform is the product of collaboration between software developers in India and API service providers in the UK and elsewhere.  For example, our KYC functionality is provided by Smart Search, an FCA regulated company.  The onboarding authentication of users is facilitated by Twilio, whilst some of the payment functions are via PayPal.  This approach has ensured the highest integrity for our website whereby some critical functions are provided by partners who have the depth and expertise.

Redebt is under no illusion about the challenges of collaboration.  Whilst many companies aspire to be collaborative only a minority manage to achieve it.  This position is supported by research carried out over the last three decades which concluded that the complexity of collaboration makes it to prone to failure.  Central to the paradox is that collaboration requires participants to have both similarity of goals and differences (to meaningfully supplement each other’s needs).  On the one hand, similarity of goals may invoke competitive interests leaving potential collaborators reluctant to cooperate and share information.  On the other hand, differences can lead collaborators to seek different outcomes.  We are determined to confront these challenges.  It is within this remit that we invite continuous feedback from our users and promise to embrace it.  For potential partners who may have something of value to offer to our platform please reach out!